Good links tell readers what they will reach and send them to a stable destination. Edit the URL and visible label together, then test the link as a visitor rather than relying only on the editor preview.
IN THIS ARTICLE
01 Choose clear link text
Use a short description such as Read the installation guide instead of a repeated Click here. The surrounding sentence can provide context, but a page full of identical vague labels is difficult to scan. Avoid exposing long tracking strings as the visible text.
For internal content, prefer the published page URL or the editor's page search. A private preview address may work for you while failing for visitors.
02 Edit and verify the destination
- Select the linked text or place the cursor inside the link.
- Open the link control and review the current destination.
- Enter or select the intended URL, check its domain and protocol, and confirm the edit.
- Review the new-tab option. Keep ordinary internal navigation in the current tab unless there is a clear usability reason to do otherwise.
- Save, open the public page and follow the link while signed out.
When should a WordPress link open in a new tab?
A new tab can be useful when preserving a partially completed workflow, but unexpected tab changes can confuse readers. Make the behaviour understandable when it matters. Do not assume every external link must open a new tab or that doing so improves the destination's security.
For downloads, label the file type and size where useful. For email or telephone links, test the intended action on an appropriate device and keep the contact information readable as text.
03 Maintain links over time
If a destination moves, update important internal links and provide a suitable redirect where you control the old URL. Check the final destination after redirects, especially for account and payment links.
If clicking seems to do nothing, inspect whether the saved URL is empty, begins with an incorrect hash or points to the current page. If a link is covered by another element, investigate the layout. Never place passwords, session identifiers or private access tokens into ordinary public links.